Burberry casts ‘Cinderella’ star Lily James to front new beauty line

The Coty-owned brand has previously teamed up with British models Cara Delevingne, Iris Law and Rosie Huntington-Whiteley

Image via Instagram @burberrybeauty

Coty-owned beauty brand Burberry has cast British actress Lily James to front its new foundation line.

The new Matte Glow foundation is said to blend seamlessly onto the skin, giving an even coverage and luminous matte finish.

According to the brand, its ultra lightweight formula is enriched with a high concentration of pigments to deliver undetectable coverage.

Meanwhile, its spherical powders help keep shine under control while light emollients ensure it feels comfortable on the skin.

James appeared in period drama series Downtown Abbey, before landing her first film, and lead role in romance fantasy Cinderella.

She has since appeared in action film Baby Driver, war drama Darkest Hour and musical Mamma Mia! Here We Go Again.

Burberry has previously signed British models Cara Delevingne, Iris Law and Rosie Huntington-Whiteley.

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