Pure Beauty

Burt’s Bees celebrates new cosmetics launch with dedicated pop-up

By Becky Bargh | Published: 7-Feb-2019

The brand is keeping up the buzz around the new range in London’s Covent Garden district

American beauty brand Burt’s Bees is celebrating a new launch of cosmetics with a dedicated pop-up in London’s Covent Garden, UK.

Available in the collection (RRP from £8.99) is its Cheek Sticks, Liquid Lipstick, Liquid Foundation, Eye shadow Trio, Mascara, Eyeliner Pencil and Eyebrow Pencil (£).

To promote the line, Burt’s Bees has partnered with cruelty-free and ethical make-up artist Justine Jenkins to create three on-trend looks using the new beauty range.

Burt’s Bees has put sustainability at the forefront of the concession, with an interior of raw wooden elements, alongside a living plant wall and hanging foliage.

Meanwhile, accents of hexagonal details evoke the brand’s honey heritage.

Burt’s Bees celebrates new cosmetics launch with dedicated pop-up

Shoppers will also be able to receive personalised consultations to colour match their shades.

On top of that, there is also a photo wall for customers to take pictures at, which the brand is encouraging customers to post on social media.

The store will run from 11 February to 3 March and the first 50 customers to visit will receive a free give away bag.

Burt’s Bees celebrates new cosmetics launch with dedicated pop-up

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