The Covent Garden-based ‘pop-up hive’ opened on 1 May and will remain open for eight weeks.
The store features natural wooden furniture and golden yellow surfaces that reflect light and showcase product packages. Hexagonal honeycomb fittings, beekeepers’ wares and bountiful plants illuminate the power of the natural ingredients found in Burt’s Bees products.
The full product range is available in the store, as well as exclusive gifts and promotions. Brand experts are on hand to offer skincare advice, demonstrate lip colour products, prepare personalised gifts and provide gift-wrapping services.