Ethical beauty brand Burt’s Bees and TV network National Geographic are staging a social media blackout in protest of climate change.
During the UN’s Climate Summit, which began last week, the brand will post blacked out content across its social media channels.
Following the end of the summit on 26 September, Burt’s Bees will begin campaigning for consumers to join its #ChangeforNature pledge on burtsbees.com.
Its #ChangeforNature commitments will span across consumers’ impact on food waste, water conservation, animal consumption and single-use plastics.
The brand will also donate US$10 to the National Geographic Society to support its efforts to reduce plastic consumption.
“As a brand founded to connect people to nature, we must protect it,” said Burt’s Bees’ Director of Sustainable Business and Innovation Paula Alexander.
Meanwhile, Valerie Carig, the National Geographic Society’s VP of Impact Initiatives, added: “National Geographic is committed to generating solutions for a healthier and more sustainable future.”