Bvlgari Parfums has opened a new immersive pop-up at Paris’ Charles de Gaulle Airport.
The Le Gemme Men retail space pays homage to the three gemstones which inspired the fragrance line-up: white opal, falcon’s eye and red jasper.
Opalon pays tribute to the Australian white opal with notes of white musk and Neroli; Yasep is inspired by red jasper, with notes of bold wood and a creamy sandalwood heart; and Falkar embodies the blue-green iridescence of Brazil’s falcon eye and is blended with black musk accord and notes of leather saffron.
At the centerpiece of the new retail space are three obelisks, each showcasing one of the fragrances.
Customers will also be able to receive a personalised scent and have their bags brought to their boarding gate by members of the Bvlgari team.
The space will remain open until 2 May.
