CCL signs deal with Indonesia’s Master Label

United front on labels and tubes

CCL Industries has signed a licence agreement with privately owned Indonesian manufacturer of pressure sensitive labels and plastic tubes, PT Master Label, the largest label converter in Indonesia.

The agreement gives Master Label exclusive rights to manufacture and sell CCL Label and CCL Tube products in Indonesia. The company will change its corporate identity to formats used in CCL’s label and tube businesses but will remain privately owned.

Master Label and CCL Label Asia say they will jointly serve many common customers and present a united buying organisation to leverage procurement of materials and equipment across the region for the benefit of both companies.

“Master Label is the most respected name in the label industry in one of the largest and most important emerging markets in the world,” commented Geoffrey Martin, president and ceo of CCL Industries. “We are pleased to bring our global customer relationships and technical know-how to this new and strategically important geographic territory for the company.”