New look has been designed to reflect core values of service, independence and family
CPL Aromas has revealed its new visual identity with the objective of better reflecting the company’s focus on customer service, independence and pride in being a family business.
The new look features what the company calls ‘the Playful Square’, a play on CPL Aromas’ logo.
By literally thinking outside of the box, the Playful Square is said to bring innovation and simplicity to mind.
The refreshed website and social media channels will also celebrate CPL Aromas’ history by looking back on the company’s milestones over the decades.
“As we entered 2021 and our 50-year anniversary, we took some time to reflect on where CPL Aromas has come from, and where we’re going as a company,” said Chris Pickthall, CEO of CPL Aromas.
“It felt like the right time to refresh the brand’s visual identity and launch our new website, to clearly show what we stand for and the values which have brought us here.”
“While developing the new visual identity, it was important for us to remember what brought us here in the first place,” added Alejandro Massalin, Brand and Marketing Director for the company.
“As our brand logo and amazing purple colour stay the same, so does our commitment to great customer service, our independence and our family origins and pride. This new look will only help us to showcase them better.”
In the coming months, the new brand refresh will be deployed across the company’s 18 offices and five production sites around the world.