Can your brand benefit from the rise of holistic beauty?

in-cosmetics Global addresses the growing trend towards wellness and its impact on beauty

Roziani Zulkifli

‘Clean’ beauty is a cross-generational movement for cosmetic products that are perceived as healthier. Roziani Zulkifli, Exhibition Manager at in-cosmetics Global discusses this growing trend towards wellness and holistic beauty.

Roziani Zulkifli, Exhibition Manager at in-cosmetics Global discusses the growing trend towards wellness and holistic beauty.


Wellness and the desire for a holistic, healthy lifestyle is a growing trend among consumers across the globe, particularly in the Western and APAC markets.

Today, consumers’ pursuit of ‘clean’ beauty reflects a widespread cross-generational movement for healthy products in all walks of life, driven by social media where Instagram is influencing millennials to adopt these habits into their own lives.

But it’s not just those in their 20s and 30s that are embracing this trend, the over 50s market is helping to drive its popularity through a greater focus on long-term wellness.

According to a 2018 report by the Global Wellness Institute, products that tap into the trend have an estimated value of . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies