Canada – stronger in the storm

Canada's C&T market has been very resilient in the recession and local brands are becoming popular worldwide including homegrown hair care brand Moroccanoil.


Not only has Canada reacted better than its US neighbour to the recession, the country features an array of young, local companies that are slowly but steadily conquering Europe and beyond. Nadia Di Martino finds out what they have to offer

Like many other sectors, Canada is the little sister to the US when it comes to C&T, inevitably absorbing trends and novelties from its mature neighbour. However, local brands have started to show their teeth both at home and abroad, increasingly appealing to consumers worldwide.

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