Canada – stronger in the storm
Canada\'s C&T market has been very resilient in the recession and local brands are becoming popular worldwide including homegrown hair care brand Moroccanoil.
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Like many other sectors, Canada is the little sister to the US when it comes to C&T, inevitably absorbing trends and novelties from its mature neighbour. However, local brands have started to show their teeth both at home and abroad, increasingly appealing to consumers worldwide.
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