Cannes is worth it for L'Oréal Paris as brand named most influential in May

L'Oréal has been the official beauty partner for the Cannes Film Festival for more than two decades

L'Oréal Paris has been named the most influential brand for Earned Media Value (EMV) in May 2019.

The results, collated by Tribe Dynamics, show the brand jumped . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.


Subscribe now to premium content on Cosmetics Business