Cannes is worth it for L'Oréal Paris as brand named most influential in May

By Becky Bargh | Published: 8-Jul-2019
Marketing

L'Oréal has been the official beauty partner for the Cannes Film Festival for more than two decades

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L'Oréal Paris has been named the most influential brand for Earned Media Value (EMV) in May 2019.

The results, collated by Tribe Dynamics, show the brand jumped

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