Carbon 6 LAB is tapping into the charcoal trend with its first product, C6L Toothpaste ($18.50).
The black toothpaste is said to be free from sulfates and includes natural ingredients such as charcoal and plant- derived oils.
The formula is said to remove stains without any harsh ingredients while absorbing impurities and freshening the breath. The company is planning a full range of follow-up products based on the health benefits of charcoal.
Launch: out now