Career advice: How I became Chief Marketing Officer of Trinny London

21-Jun-2022

In partnership with CEW UK, Shira Feuer, Chief Marketing Officer of Trinny London, shares her journey to the top of Trinny Woodall-founded beauty brand

Shira Feuer joined Trinny London in 2019

Shira Feuer joined Trinny London in 2019

Shira Feuer is the Chief Marketing Officer of Trinny London.

Prior to joining the make-up and skin care brand founded by Trinny Woodall, Feuer's marketing career includes The Walt Disney Company and Burberry.

But she says that it was Trinny London's mission that caught her attention in 2019. "I really believed in what the brand stands for and I thought the products were genuinely really good!," she tells Cosmetics Business.

Here, in association with CEW UK, Feuer shares what she believes are the most essential skills a cosmetics industry professional can possess and how to become a leader in beauty.


What was your first marketing role?

I worked in a media agency on all things digital including ...

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