Caudalie opens UK flagship boutique

Vinotherapy brand announces April launch of new antioxidant range

Bordeaux based vinotherapy brand Caudalie has opened a UK flagship boutique in London's Covent Garden. The Monmouth Street-based store is the firm's sixth boutique, joining ones in Paris, Milan, Hong Kong and two in New York.

“We want to express the DNA of the brand and where we come from,” said Bertrand Thomas, one of the founders of Caudalie. To achieve this, the boutique features wooden wine crates with the Caudalie logo burned onto them, as well as a 'beauty barrel bar' – where customers can try the products, and drink organic teas and grape juice. There is also a digital 'window' featuring an actual view of the vinyards from Les Sources de Caudalie Spa & Retreat in Bordeaux. Central to the boutique is a treatment room, offering five facial and three body treatments. There is also a 'lab', exclusive to Caudalie boutiques, where customers can buy “a handmade Crushed Cabernet Scrub that is completely customised with whichever [two] organic essential oil the customer likes”, according to co-founder Mathilde Thomas.

Throughout 2014, the brand plans to add to its roster of boutiques with ones in Los Angeles' Abbot Kinney Boulevard, which will include a mani-pedi in collaboration with with French brand Kure Bazzar, Montreal and Washington DC.

Caudalie also revealed its latest product line Polyphenol C15, products in which contain stabilised polyphenols from grape seeds and vitamin C, which are said to work synergistically to enhance each others' antioxidant performance. The line-up includes Anti-Wrinkle Defense Serum (£35), Broad Spectrum SPF20 Anti-Wrinkle Protect Fluid (£29) and Anti-Wrinkle Eye and Lip Cream (£26). Caudalie's Polyphenol C15 range launches in April.

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