Celebrity endorsement a deal-breaker for consumers

17-Aug-2015

Middle East & Africa most influenced by celebrity backing

The power of celebrity in today’s culture is paramount and ever-growing. While celebrities have long been aligned with beauty products as ambassadors or ‘faces’ of campaigns, a new survey by Canadean has revealed that more consumers are affected by celebrity endorsement than one might think.

...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Companies