C’est Moi taps YouTube royalty Liza Koshy as brand ambassador

By Becky Bargh | Published: 21-Aug-2019

To date, Koshy has more than 30 million followers on her Instagram and YouTube channels

Gen-Z beauty brand C’est Moi has tapped American actress, TV host and YouTuber, Liza Koshy as a brand ambassador.

Koshy kicked off her career in social media through Vine in 2013 before moving permanently to YouTube in 2017.

This year, she was named on Forbes’ 30 Under 30 Hollywood & Entertainment list and Time magazine’s 2019 list of the 25 Most Influential People on the Internet.

Today, the 23-year-old has a combined following on Instagram and YouTube of more than 34 million.

C’est Moi, which means ‘It’s Me’ in French, specialises in make-up, skin care and sun care products for sensitive and blemish-prone skin.

With this new partnership, the brand hopes Koshy will steer younger generations towards using clean beauty products.

“We built this brand because we believe in leading by example in creating the cleanest, highest quality, clinically tested, gentle products for delicate skin types,” said C’est Moi’s VP of Marketing, Jennifer Saul.

“Partnering with Liza has been a truly defining moment for us.

“As soon as we met, I knew her honest, relatable and approachable personality was the perfect representation of who we are as a brand.”

Koshy added: “I trust the clean, organic and natural products from C’est Moi to help soothe, protect and balance my sensitive skin.”

According to the brand, it is developing a co-branded capsule collection with Koshy that will be announced later this year.

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