Chaleur Beauty has released an anti-ageing skin care mask that heats up when it comes into contact with water.
The Self-Heating Facial Treatment Mask (US$49.99) creates moist heat that, when applied over the Ageless Thermalzyme technology in its facial gel; increases blood flow and heats the inner layer of skin.
This is designed to help stimulate collagen growth.
Chad Law, CMO of Chaleur Beauty, said: "If our immediate success tells us anything, it's that people want to see fast results, so we focused on delivering a product you don't need to wait on.”
The absorbent material in the mask draws out any skin toxins while allowing the heat activated ingredients to reach the inner layer of skin.
Chaleur Beauty has spent the last 12 months working with hundreds of men and women testing the formula.
Chaleur Beauty is next to release its Ageless Hand, Feet & Body Balm, and Heating Penetrating Gloves & Booties.