Chanel tops print media coverage in 2017, but lags behind on social

The luxury beauty brand generated the most PR in print last year, but ranked in 19th place when it came to social media

Chanel was the most covered beauty brand in print in the UK in 2017, Cosmetics Business can exclusively reveal.

According to data from media tracking service My Market Insight (MMI), the luxury brand was closely followed by MAC in second place, L’Oréal Paris in third, NARS in fourth and . . .

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