Charlotte Tilbury goes live with new Instagram chat series

The Charlotte Beauty Happy Hour will star actress Joan Collins in its first episode

Charlotte Tilbury Beauty is preparing to launch its inaugural live chat series via the brand’s Instagram channel.

The Charlotte Beauty Happy Hour will see Tilbury joined by famous friends to reveal their life lessons and experiences.

To kick off the series, Tilbury will sit down with actress and author Joan Collins – who has also appeared in the beauty brand’s campaigns.

“During these times, the world needs more magic, joy and, above all happiness,” said the brand in a statement to Cosmetics Business.

“Charlotte has always believed in the power of positivity. This is a personal passion of Charlotte’s and from the very beginning, her brand has had joy, happiness, empowerment and confidence at its heart.”

Joan Collins with Charlotte Tilbury

The weekly stream is set to launch tomorrow (1 May) via @ctilburymakeup at 7pm.

The launch comes days after the brand announced it had received offers from several beauty heavyweights for a takeover that could fetch £1bn.

The brand is said to have been approached by Unilever, Puig, L’Oréal, Estée Lauder Companies and Shiseido, according to Bloomberg.

Discussions are said to be ongoing and the company could be ready to select a buyer next month.

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