Charlotte Tilbury is on a mission to better understand its customers with new Google Cloud partnership

The make-up brand is using analytics platform Looker to gain real-time data insights and guide its online strategy

Make-up brand Charlotte Tilbury is delving into data analytics to better understand its customers and meet evolving omni-channel needs.

The British brand has deployed analytics platform Looker, from Google Cloud, to glean real-time, critical data insights across the business, from e-commerce to supply chain and finance.

Dr Andreas Gertsch Grover, Director of Data at Charlotte Tilbury, said: “It’s an incredibly . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies