Charlotte Tilbury lands dedicated beauty hub on ASOS

The online retailer will screen video content from the brand hosted by Sofia Tilbury, the MUA’s niece and brand ambassador

The beauty brand of make-up artist Charlotte Tilbury has landed a dedicated hub on e-commerce site ASOS.

Website visitors will be able to watch tutorials of the British MUA’s signature beauty looks, led by Tilbury’s niece and brand ambassador Sofia Tilbury (pictured).

As part of the partnership, the site will also stock a curation of Charlotte Tilbury’s skin and make-up products, including its Magic Cream, Airbrush Flawless Foundation and Pillow Talk items, for three months.

Speaking about the link up, Sofia Tilbury said she was excited for the launch.

“I am so excited to be launching a curated edit of Charlotte’s award-winning make-up and incredible, supercharged skin care products with ASOS.

“I’ve always been a huge fan of the brand so I can’t wait to work together.

“I’ll be creating exclusive content, sharing all my tips, tricks and favourite products and giving you inside access to all of my beauty secrets.”

Sofia Tilbury, who is also a make-up artist, is said to have kicked off her career in beauty working at a Charlotte Tilbury make-up counter in the retail space, according to a Glamour interview.

The brand joins more than 150 other beauty companies stocked on ASOS, including Bondi Sands, Olaplex, MAC and The Ordinary.

Earlier this year, fragrance-focused beauty giant Puig saw off competition from Estée Lauder Companies and Shiseido to acquire a majority stake in the beauty brand.

While the details of the sale were not disclosed it is rumoured the deal could have fetched £1bn.

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