Cheaper cosmetics in Russia unveils potential

Published: 17-Sep-2014

Global cosmetics producers are considering revising their development strategies in the Russian cosmetics market due to the recent drop in sales in the region

You need to be a subscriber to read this article.
Click here to find out more.

Global cosmetics producers are considering revising their development strategies in the Russian cosmetics market due to the recent drop in sales in the region and poor future prospects. The ongoing military conflict in Ukraine and sanctions imposed on Russia have already resulted in the decline of purchasing power of local consumers. According to predictions by the Russian Ministry of Industry and Trade, the 2014 market will decline by 5%-7%, compared to 2013, up to about RUB500bn (US$14.2bn).

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like