China's bath and shower market booms by 12.8%


China has one of the world’s highest growth rates for bathroom products

The mainland Chinese bathroom product market has in 2013 grown in value and volume at healthy year-on-year rates of 12.8% and 8.6% to US$2.7bn and 3.06bn units respectively. According to market research company Canadean, the growth of per capita consumption is due to rising incomes as well as the increased availability of products.

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Another factor is that more Chinese consumers are recognising a link between personal hygiene and grooming and increased personal and professional success.


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