Chloe Moretz encourages consumers to bare all in new SK-II campaign

By Becky Bargh 12-Jun-2018

The new #BareSkinProject will feature six famous faces in a bare-faced photoshoot

Japanese skin care brand SK-II has called upon six A-listers to appear in its new #BareSkinProject.

The initiative will feature Chun Sia, Kasumi Arimura, May Matsuoka, Ni Ni, Tang Wei and Chloe Moretz photographed make-up free to highlight their natural beauty.

The brand also reassures consumers that the photographs were not retouched before their release.

Leading the project, Mortez said: “It was so refreshing to hear about a campaign that aims to embrace women’s natural beauty and spark a movement of authenticity and confidence.

“I knew that this was a perfect fit for me and what I represent.”

SK-II will also reveal short films of each celebrity’s journey baring their natural look.

Shot by Magnum Photos, Moretz’s film will be realised on 29 June via YouTube and

Sandeep Seth, SK-II’s CEO, added: “It’s still unconventional to see female celebrities photographed bare skin and through the #BareSkinProject, we hope to provide a different point of view.

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“We are proud to partner with six brave personalities who share the same goal.”