Chloé Parfums targets younger demographic with Digital Dream themed pop-up

The new campaign from the Coty-owned brand features French actress Ariana Labed as its face and muse

Coty-owned fragrance brand Chloé Parfums has set up a pop-up shop in the centre of the Place du Dôme shopping centre at La Défense in Paris.

The store, which opened from 19 - 25 March and stood at 120sqm, was designed to promote its new . . .

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