Vita Coco has partnered with TV personality and model Chrissy Teigen. The food and drink company is promoting its versatile Vita Coco Coconut Oil product.
Teigen said: “I love how versatile coconut oil is. I use it for everything from food braising to body moisturising and even diaper rashes. It’s a great product that everyone should be using.”
Charles Van Es, Vice President of Marketing at Vita Coco, added: “Chrissy cracks us up with everything she does on social media and she knows a thing or two about making great food and taking care of your body. We can’t think of anyone we would rather work with as a brand!”
The campaign launched in July, with Teigen showcasing the oil’s many uses on SnapChat. Vita Coco’s website encourages consumers to try using the oil as a hair conditioner, moisturiser, for whitening teeth by oil pulling and as an eye make-up remover.
Vita Coco Coconut oil contains 100% raw, cold-pressed extra virgin organic coconut oil. The brand launched in 2004. It already has a best-selling range of coconut water drinks and has since expanded into coconut oil.