Christmas in July 2017: Beauty launch trends and highlights

It's the most wonderful time of year and these are the festive cosmetics trends to watch out for this winter

The beauty industry, like Father Christmas and his elves, has been working away all year to ensure consumers have the most innovative gifts on the market come December – and Cosmetics Business has had the chance to peek under the tree.

From the traditional calendars, beauty routines, super-sized sets and sea horse adoptions, below is a round-up of 2017’s biggest festival beauty product trends:

On the first day of Christmas

Harrods' beauty advent calender (£250)

The beauty industry’s take on the advent calendar has been in vogue for some years now and 2017 is no exception. While retailers like Liberty London, Selfridges, Harrods and Holland & Barrett have created calendars using iconic and new brands, a plethora of companies are taking the opportunity to showcase their own collections.

Jo Malone, Kiehl’s and Clarins are just a few that are making the most of the seasonal trend and parent . . .

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