Christmas in July: Are you stuck in a festive rut?

Published: 28-Jul-2016
Retail

As attention turns to the holiday season, cosmetics brands are questioning the status quo

You need to be a subscriber to read this article.
Click here to find out more.
  • Christmas is one of the most competitive times of the year for beauty brands and retailers

  • "Christmas is not just a marketing angle," says Nidhima Kohli, CEO & Founder, My Beauty Matches

  • Michael Dewey, MD, Salon Services UK & Ireland, says: "Christmas is always the busiest time across our network of stores."

It's that time of the year again: Christmas in July.

In the cosmetics industry, a large part of the summer period is dedicated to thinking about the festive season and, in particular, what retailers and brands plan to offer shoppers in the run up to December.

This year, as has become customary, many brands are offering special limited edition Christmas launches. However, brands are realising that a standard gift-with-purchase or cinnamon-spiced scent is no longer enough to entice the seasoned beauty consumer any more.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Space NK
  • Nails inc
  • My Beauty Matches
  • Salon Services
See more

You may also like

Retail

Space NK investigates cyber security incident

Read more
The British cosmetics retailer has confirmed a data breach, but customer details were not impacted

Trending Articles

  1. Sephora reveals opening date for Manchester store The luxury beauty retailer’s third UK location at the Trafford Centre is opening sooner than you think
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    UK exclusive: MAC scraps free lipstick initiative in Back to MAC recycling scheme The model, where customers are gifted a free lipstick for bringing make-up empties back to store, is being replaced with the brand’s ‘Impact for Change’ scheme
  3. Sephora announces two new Newcastle stores as it ramps up UK expansion The new Eldon Square and MetroCentre locations will be the beauty giant’s fourth and fifth UK stores
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Why does no one know what to do with The Body Shop? With The Body Shop’s new owner Aurelius reportedly bringing in administrators for its UK operation, what is needed to get The Body Shop back on track?
  5. Bath & Body Works exceeds Q1 expectations despite 4% net sales slip The toiletries retailer has updated its full-year forecast to reflect better-than-expected bottom line results

Upcoming event

Cosmetic Product Safety Assessment E-Training: Starting the Assessment

19 April 2024 | Virtual See all

You may also like

Retail

Space NK investigates cyber security incident

The British cosmetics retailer has confirmed a data breach, but customer details were not impacted
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Exclusive: Space NK plots rapid store expansion following sales jump

The new store openings follows a jump in sales for the British luxury cosmetics retailer
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Press-on nails: the beauty industry’s unexpected new power player

Press-on nails have soared in popularity as a result of changing consumer tastes, with giant and niche brands alike now getting in on the action
Skin Care

Tatcha's pop-up is taking Japanese forest bathing to central London

Tatcha previously launched a virtual store experience in February 2023 which was also inspired by the Japanese act of forest bathing
Retail

Space NK opens ‘new concept store’ in Edinburgh as part of UK expansion plans

The shop promises to be a beauty destination for shoppers with make-up play tables, a fragrance discovery area and treatment rooms
Fragrance

Beauty brands transform shop fronts into film-inspired floral displays for Chelsea in Bloom

Diptyque, Jo Malone London and Space NK’s Sloane Square stores have all undergone a makeover this week for the floral art show
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Exclusive: Laneige expands UK presence with Space NK launch

The K-beauty skin care brand’s products, including its best-selling Water Bank range, will be available at 51 stores across the UK
Subscribe now