UK consumers are expected to spend an average of £420 on gifts this Christmas, according to predictions from PwC, with a greater focus on sustainability and a substantial rise in click and collect services.
The Christmas trading analysis, which is based on an online survey of over 2,000 adults from across the UK, found that one in five consumers bought their presents during the Black Friday/Cyber Monday weekend, however most are only now turning their attention to Christmas shopping.
And although the most popular time for buying Christmas presents is early-to-mid December, 6% of respondents, the vast majority of whom were men, say they intend to shop the week before Christmas because they have no time before then.
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