Clariant out to wow with new eye-catching and long-lasting magenta

Unique light and weather fastness for long-lasting color with heavy metal-free dye structure for indoor and outdoor applications

Clariant, a world leader in specialty chemicals, hits the spot for this fall's colour trends with a truly durable magenta shade now available for colouring anodised aluminium.

Launched today, new Sanodye Magenta LF combines red, the colour of power, with a touch of trustworthy blue in a non-bleeding single dye formulation that consistently delivers the same "wow factor" shade.

Thomas Heber, Technical Marketing Aluminum Europe, Business Unit Pigments at Clariant comments: "With magenta billed as the hottest hue for fashion and cosmetics for fall 2018, Clariant is very excited to offer aluminium finishers this striking shade with the uniquely long-lasting properties to give everything from jewellery, smartphone shells, lipstick cases and other cosmetics packaging, to home appliances, consumer electronics and patio furniture, a sophisticated on-trend look that will hold its vibrancy."

Sanodye Magenta LF has a unique level of light and weather fastness for indoor and outdoor applications that is rarely found within the industry.

The single dye formulation has a heavy-metal free dye structure which is a key consideration particularly for applications such as toys and consumer goods.

Importantly, as a single dye formulation it has uniform high reproducibility, which makes it ideal for achieving a precise shade for colour matching packaging, such as for cosmetics. Besides to colour consistency, single dyes are easier to handle than blends.

Sanodye Magenta LF shows good dye bath stability and enables a stable dyeing process. Sanodye Magenta LF makes its market debut at Aluminium 2018, Messe Düsseldorf, Germany, from October 9-11, 2018 Stand G13 Hall 12.

Clariant is joined at the booth by Omya (Schweiz) AG, the exclusive distribution partner for its aluminium finishing portfolio in Europe, North Africa and the Middle East. More information on Clariant's products and support for anodised aluminium finishers is available at www.clariant.com/aluminumfinishing.

*Sanodye is a trademark of Clariant registered in many countries.

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