Clarins expands new retail format to Europe

The new Open Spa is now available to shoppers in Paris for skin care treatments and exclusive products

French skin care company Clarins has opened its third boutique in Paris, at 128 rue de la Pompe in the 16th arrondissement.

The new outlet, called the Open Spa, is the first to feature the brand’s new concept boutique style in Europe, though it has already been rolled out in Hong Kong and Philadelphia, US.

The 80sqm space has all-white walls and counters with touches of red, and natural wood floors.

It includes a 10sqm spa area, a gift bar with sample size products and an area specialising in products for expectant mothers.

One corner is dedicated to travel-size items of 100ml or less, from which customers can make up their own travel cases.

Recycling is also offered, so clients can drop off their empties, and there is a donation point for Fondation Arthritis, one of the charities supported by the Clarins Group.

. . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.


Subscribe now to premium content on Cosmetics Business