As consumers become more aware of their environment and its effect on their skin, Pour Moi Skincare says the time has arrived for climate-centric beauty
Most consumers today are familiar with the idea of dry skin in winter, but what about the effect of high or low humidity, dry air or a temperate climate?
Ulli Haslacher, is the founder of Pour Moi Skincare Ė which took six years to develop Ė and brings more than 25 yearsí experience as a consultant in the beauty, health and wellness industry.
Here, she talks to Cosmetics Business about her new skin care proposition and why stabilising your skinís climate might just be the key to its health.
Tell us about the concept of climate-centric skin careÖ
We broke the conventional premise that skin care should be formulated per skin type Ė thatís your motherís skin care. We believe today skin care should be formulated for the climate you live in and travel to. Itís a paradigm shift, itís a very disruptive idea in skin care.
I became frustrated with in skin care;†it didnít matter what brand you used, it worked on and off. I couldnít figure out for a while why it wasnít consistently working and why my skin felt dry sometimes or out of whack when I was travelling.
My father was a chemist and he was part of the development of powder coating, paint on surfaces that withstand different environments. Today everybody has their garden furniture, their cars powder-coated, so the environment canít affect it. I grew up living all over the world to make sure that powder coating worked in different climates so I was predisposed to thinking about surfaces and climates.
When I looked into the medical journals, I was stunned at how overwhelming the research is that the . . .
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