Cooling metallic applicator launches in colour sector
Following the popularity of skin care products featuring metallic tip applicators, Estée Lauder brand Clinique has taken the concept into colour with the launch of a new eyeshadow.
Lid Smoothie Antioxidant 8-Hour Eye Colour promises to rejuvenate the eye area, soothing and revitalising thanks to a metallic applicator that creates an instant cooling sensation upon application, and a soothing formula that contains a blend of cucumber, aloe and vitamin E.
The long-wearing cream shadow provides up to eight hours of crease-resistant shimmering colour and is available in 12 shades included muted tones of lilac, brown, peach and gold.
The products are priced at £17 each and will launch in October.