Coco & Eve reports skyrocketing sales during Covid-19 lockdown

All of the Instagram favourite’s products lines have experienced a spike in sales since stay at home orders were enforced

Balinese beauty brand Coco & Eve has reported skyrocketing sales during the coronavirus lockdown.

The brand’s new Bounce Body Mask, from its Glow Figure Body product range, which launched earlier this year, experienced a 300% uptick in sales.

Purchases of the whole body range doubled in the US and UK during lockdowns in April, while its Jelly Massage Mitt went out of stock in late March due to ‘unprecedented demand’.

Coco & Eve’s tanning line was also a hit with customers in lockdown worldwide.

According to the brand, after the collection was restocked in late April in the first ten hours of trading, one tanning product was sold every 20 seconds, before selling out in less than a week.

Meanwhile, the brand’s hero Like A Virgin Hair Mask sold 5,000 tubs in the first week of April.

Coco & Eve said its shoppable product offers, themed marketing messages and ‘self care’ line were key to its sales success.

Consumers prioritise beauty spending

As more consumers turn to at-home beauty treatments, British nail care brand Ciaté London has also revealed a 900% spike in sales in April, compared with the same month in 2019.

Hair colour brand Knight & Wilson also reported a massive 1,200% sales increase in mid-April since the UK lockdown began on 23 March.

Interest in at-home beauty tools have also driven online sales in the UK.

Data published by digital shopping specialist RedBrain found online impressions for hair scissors rocketed by more than 3,000% with a 500% conversion rate.

Hair curlers saw a boost in impressions, up 800%, with manicure glue and nail art kits, and accessories also on the rise.

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