Coco & Eve will donate 20% of the profits from the sale of its hero product to charity CoppaFeel! throughout the month of October.
Coinciding with Breast Cancer Awareness Month, the hair care brand will donate proceeds from sales of its Like a Virgin Hair Mask (£34.90).
Aiming to highlight the importance of checking breasts and breast tissue among both women and men, Coco & Eve has also created a how-to video.
The video encourages viewers to use the time spent while waiting for their hair mask to sink in – approximately five to ten minutes – to check their breasts for abnormalities.