Colgate Optic White appoints Kelsea Ballerini as new brand ambassador at The 51st Annual CMA Awards
Platinum-selling singer-songwriter Kelsea Ballerini has become the new brand ambassador for Colgate Optic White.
Ballerini 24 appeared on the cover of BillBoard Magazine’s Grammy preview issue and was included in Forbes’ '30 Under 30' class of 2017.
She also featured in People Magazine’s ‘Beauty at Every Age’ list in their World’s Most Beautiful issue for 2017.
The Grammy nominee said: ”I’m in one of the happiest seasons of my life and happiness shows through a smile. I really believe that, and it's why I've partnered with Colgate Optic White.”
"This has been an incredible year for Kelsea and we are happy to be celebrating with her at an event as iconic as The CMA Awards," said Bill Van de Graaf, Vice President and General Manager, North America Oral Care Marketing at Colgate-Palmolive.
He continued: ”Kelsea is a beautiful genuine person inside and out. We are honoured she trusts her smile to Colgate Optic White.”
The collaboration was revealed at the 51st Country Music Association (CMA) awards in Nashville, Tennessee.
This is the fourth consecutive year that Colgate Optic White has celebrated a partnership with the CMA.
The Colgate-Palmolive group is a leading global consumer products company and sells its products in over 200 countries and territories around the world.