Colgate partners with country singer Kelsea Ballerini

By Sarah Parsons | Published: 27-Jun-2017

Colgate Optic White will join the Grammy-nominated artist on her 2017 tour

Colgate Optic White has announced a year-long partnership with US singer-songwriter Kelsea Ballerini.

The oral care brand will follow Ballerini on her 2017 world tour and share behind-the-scenes moments via social media using #OpticWhitexKelsea.

To kick off the tie-up, the brand hosted a private concert in NYC where fans and influencers watched Ballerini perform her first live version of her new single 'Legends'.

"We look forward to joining Kelsea on her amazing journey this year as she continues to spread smiles across the faces of her fans,” said Bill Van de Graaf, Vice President and General Manager, North America Oral Care Marketing at Colgate-Palmolive.

Ballerini will join Bollywood star Anushka Sharma, US Olympic swimmer Michael Phelps and Australian model Jennifer Hawkins as part of Colgate’s global team of ambassadors.

“This year has been one of the happiest of my life and I can’t stop smiling about it,” said Ballerini.

“It made complete sense to partner with Colgate Optic White to help me keep my smile bright and white!”

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