A plan of action following the Colour Cosmetics Market Report 2017, these points will help your business grow in the right direction
EUROPE: ACTION POINTS
Diversity has become a common feature of marketing and advertising campaigns, but this is increasingly being translated into products. Inclusive ranges that offer a vast range of shades will continue to influence the segment into 2018, but brands who enter this arena need to ensure that they do it properly. A token effort could damage a brand’s authenticity.
With confidence rating higher than attractiveness as an emotional impact of wearing make-up, brands should use it as a tool for revealing inner beauty and focus more on ...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business