The $12.3bn US colour cosmetics market was looking bold and glossy in 2014, with eyebrow make-up and lipstick being the two best performing product categories.
Strong brows – or the ‘power brow’ – became a key beauty look in 2014 – and as the trend sunk its roots into the market women invested in eyebrow pencils, powders and waxes to give their brows more definition. As a result, the ‘other make-up’ category, in which these products fall, rocketed by 28%.
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- Companies:
- Estée Lauder Companies
- Louis Vuitton Moet Hennessy
- Bare Escentuals
- NARS Cosmetics
- Procter and Gamble
- Shiseido
- Bellapierre Cosmetics
- NPD Group
- Ulta Beauty
- Benefit Cosmetics
