Colour cosmetics, US, 2016


The US colour cosmetics market is sparkling, with women allocating spend towards make-up over other discretionary beauty products such as fragrance

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Mintel estimates that growth will reach nearly 5% to total $10.83bn in 2016, and over the last two years the market has risen by a staggering 10%. Face make-up comprised nearly 46% of total sales, while lips showed the strongest growth.

Face make-up has benefited from skin care claims that

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