Colour that treats hair kindly

Lubrizol Life Science - Beauty (LLS Beauty) has launched its first sustainable hair colour solution, Naturange, a selection of hybrid permanent hair colour formulations, crafted with up to 88% naturally derived ingredients for gentle, long-lasting results.

Consumers are increasingly mindful of hair and scalp damage caused by hair colouring products. They examine ingredient labels in search of safer, more natural contents.

Containing up to 88% naturally derived ingredients, Lubrizol Life Science’s Naturange offers the ideal solution using Lubrizol sustainable proprietary technologies that provide vivid colour and grey coverage, while taking care of hair.

Those who dye their hair with permanent hair colour also want perfect colour that lasts, effectively covers greys and is easy to use for at-home hair colouring.

Naturange offers the ideal solution with its combination of botanical extracts and naturally derived ingredients using Lubrizol sustainable proprietary technologies that provide vivid colour and grey coverage, while preventing damage to hair.

Lasting up to 20 washes, Naturange formulations are free of ammonia, parabens, PPD and not formulated with resorcinol. All have a non-drip, creamy texture that is quickly absorbed into the hair for maximum moisturising and conditioning benefit.

No residue is left behind, and hair is easily detangled while it is still wet.

With Naturange, consumers have a hybrid permanent hair colour plus treatment formula that creates long-lasting colour, even on greys. It also soothes hair and makes it smooth and soft.

Naturange falls at 88% on the Renewable Carbon Index and comes in four ready-made shades:

  • Green Tea Black 2.0 Shade
  • Hawaiian White Ginger Brown 4.0 Shade
  • Hibiscus Flower Red 6.6 Shade
  • Chamomile Blonde 10.0 Shade.

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Lubrizol Life Science (more information, website)