Manufacturers are facing a growing multi-platform global counterfeit trade which irrevocably devalues brands by consumers associating the real deal with cheap knockoffs
LVMH Moët Hennessy Louis Vuitton and Google have just reached an agreement in a ten-year long legal battle, in which Google was accused by LVMH of violating trademark laws and promoting the sale of counterfeit LVMH goods online. In an acknowledgement of the necessity of protecting brands both online and offline, the two companies announced they will jointly fight counterfeit product advertising online. A few days earlier, in one of the biggest such hauls on record, French border police seized £10m worth of counterfeit cosmetic gift sets with labels such as Dior, Chanel, Bobbi Brown and MAC, from a Dutch vehicle headed to the UK via the Channel Tunnel. Earlier this year, Dubai police confiscated the equivalent of US $4.4m in fake cosmetics and personal care products from two warehouses, and in Kuala Lumpur, 40,000 counterfeit cosmetic goods worth $134,000 were seized in a market raid engineered by leading cosmetics manufacturers and law enforcement officials.
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