Committed beauty: The evolution of clean beauty

Sederma has introduced a new approach to clean beauty: committed beauty. But how does this build on traditional pledges? Olga Gracioso, Claire Bertrand and Pascaline Criton explain

Demand for healthy and eco-conscious products is taking the beauty industry by storm; 52% of consumers now check products for sustainable claims and 65% of global sales are generated by brands with social and environmental values. Consumer brands that demonstrate commitment to sustainability outperform those that don’t[1].

There is a major shift from historical purchasing drivers, such as price and convenience, to new drivers that are totally in line with the United Nations sustainable development goals, including wellbeing, ethics, safety and equity. People are now asking for qualified facts and proof around brands’ ethical and sustainable practices.

The need for transparency is greater than ever and it doesn’t only involve a brand or a product, but the entire supply chain.

Sederma decided to go beyond green product development and has elevated . . .

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