Consumers can now have a virtual beautician in their pocket

Wow How is a new app that allows users to create a virtual mannequin with a digital beautician called Gracie

Wow How is a new mobile application designed to help consumers achieve make-up artist style looks.

A virtual beautician named ‘Gracie’ will verbally and visually help users learn the tricks of the trade by providing a step-by-step guide.

The app is said to use augmented reality to help the user create a personalised mannequin which will take into account facial features and colouring.

Looks available include natural, evening, bridal and contouring.

Consumers can also create a shopping list from high street retailers such as John Lewis, Boots, Avon and Selfridges.

Wow How is now available to download on the App Store.