Wow How is a new mobile application designed to help consumers achieve make-up artist style looks.
A virtual beautician named ‘Gracie’ will verbally and visually help users learn the tricks of the trade by providing a step-by-step guide.
The app is said to use augmented reality to help the user create a personalised mannequin which will take into account facial features and colouring.
Looks available include natural, evening, bridal and contouring.
Consumers can also create a shopping list from high street retailers such as John Lewis, Boots, Avon and Selfridges.
Wow How is now available to download on the App Store.
