Consumers look to the stars as zodiac beauty trend grows

From Aries to Pisces, consumers continue to seek out astrological answers to their beauty wants and needs

The appeal of horoscopes is something that transcends generations. From tweens to baby boomers and beyond, the mystery and thrill of glimpsing what the future might hold is a pleasure that many indulge in, and even pay for.

With horoscopes based around the 12 signs of the zodiac, each represented by a different animal or being, the theme has found a growing niche in the beauty industry, as the wider trend for personalisation takes off.

In December, fresh is due to launch its Zodiac Oval Soap Collection (£12 each). The 12 limited edition soaps are hand-wrapped in . . .

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