Coppertone outlines PR strategy for new Whipped sunscreen

The Bayer-owned brand rolls out four major promotional activations for its new sun care launch

Coppertone is pressing ahead with a series of digital and physical PR activations to promote the launch of its new Whipped sunscreen line.

Comprising two variations, ClearlySheer and WaterBabies Pure & Simple, the sunscreen is described as having a rich and creamy texture that absorbs quickly and feels light on the skin.

The brand, owned by Bayer, plans to launch several digital PR stunts to promote the product including teaming up with influencers and beauty bloggers on tutorials explaining how to incorporate the products into daily routines.

Meanwhile, Coppertone is also sponsoring Disney Pixar’s Cars 3: Road to the Races Tour movie, which hits screens today (16 June).

The brand will be on-site at the US tour giving consumers samples and creating a racer pit crew that gives members of the public the chance to take part in a tire-changing activity.

Coppertone has already partnered with fashion blogger and beauty conference Simply Stylist in May to create a pop-up experience in Miami focused on the new product.

Experts such as Ali Fedotowsky-Manno, Nastia Liukin and Dr Elizabeth Hale were on hand to give attendees tips on how to stay safe in the sun.

Finally, Coppertone plans to partner with The Skin Cancer Foundation on its new programme Destination Healthy Skin to provide free skin cancer screenings and offer product sampling opportunities.

Companies