The initiative will run in conjunction with charity Age UK, which will distribute the products
Luxury beauty brand Miller Harris has pledged 11,000 hand products to the most vulnerable consumers, amid the coronavirus pandemic.
The brand will donate hand washes, hand lotions and soap bars to Age UK, which it will then distribute to over-70s across the country.
People over the age of 70 have been ordered to stay in their homes by the UK government in order to protect themselves from the virus.
“As a brand, we feel compelled to help in any way we possibly can, and it would be a sin to see our stocks of soap sat in warehouses rather than reaching the most vulnerable people in our society,” said Miller Harris’ CEO Sarah Rotheram.
“The best advice is to wash your hands regularly, so we need to donate what we can and get soap to those in need.”
According to Age UK, more than two million people in England over the age of 75 live alone and more than one million older people say they go for over a month without speaking to a member of their family or neighbour.
Laurie Bolt, Age UK’s Fundraising Director added: “Thank you so much to Miller Harris for their thoughtful support during this exceptionally challenging time.
“This is a period of great anxiety for everyone, but especially for older people and their loved ones.”
She also said Age UK is “determined” to be there for elderly people at this time.