Cosmetics Business Trends: The dawn of the 'suntellectual'

13-Jan-2022
Skin Care Marketing

Gen Z may already be skintellectuals, but could the rise of the ‘suntellectual’ be the next big skin care story of the decade?

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This article was originally published in the January issue of Cosmetics Business Trend Report

Cosmetics Business Trends: The dawn of the 'suntellectual'

Many trends shaping the beauty landscape reflect new ways that health and wellness are impacting the industry. However one of the original – and most essential categories for skin health – is sun care, and this too is seeing a wave of redevelopment as brands set their sights on converting Gen Z into sunscreen-enthusiasts.

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