Cosmetics Business reveals 5 key insights in new Covid-19 strategy report

The pandemic has sent shockwaves rippling through the beauty industry. But as stores reopen and brands prepare for the next phase, there is opportunity to shape a positive future

Report introduction: At a glance

What's in this report?

Introduction

Top 5 insights:

1. The post-pandemic consumer

2. Brand strategy

3. Resetting retail

4. 5 new beauty trends

5. Beyond Covid-19

Country highlights

Outlook


Global beauty industry, estimated revenue decline, 2020

Estimation based on current trends and scenarios most expected by McKinsey. Source: McKinsey & Company

. . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Featured Companies

The Red Tree Consultancy (more information, website)

See also

Subscriber Sign In

Subscriber Help