Cosmetics Business reveals 5 key trends shaping the future of hair care in new report

As 2020 fast approaches, this report identifies the key opportunities for hair care brands, and the new trends that are breaking through

Market overview: At a glance

What's in this report?

Introduction

Top 5 trends:

1. Water-activated hair wash

2. Reinventing at-home colour

3. Serving underserved consumers

4. Vegan hair care – from niche to norm

5. 2020 trends

Country highlights

Outlook


Global value & growth, 2018


Key market challenges addressed

While the skinification of hair is widely seen to represent the biggest opportunity for brands in this category, the difficulties affecting the market as a whole are taking a long time to grow out.

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