Bath and body care has taken on an elevated status. As consumers take a holistic approach to their wellness, brands can explore a total-body approach to innovation
Top 5 trends:
1. Switching up shower gel
2. Whole-body oral care
3. Baby boom
4. Breakout breakthroughs
5. Beyond the bottle
From soaksperiences to self-care Sundays, the bathroom became a sanctuary for many consumers in need of escape when their lives were so restricted.
Surfing the wave of wellbeing were bath products and prestige body care in particular, with both recording strong growth, and one of the challenges facing brands in this space was how to manage a possible drop once restrictions were lifted.
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