Cosmetics Business reveals 5 new bath and body care trends in latest report
Bath and body care has taken on an elevated status. As consumers take a holistic approach to their wellness, brands can explore a total-body approach to innovation
Report introduction: At a glance
What's in this report?
Top 5 trends:
1. Switching up shower gel
2. Whole-body oral care
3. Baby boom
4. Breakout breakthroughs
5. Beyond the bottle
Country highlights
Outlook
Key challenges addressed
From soaksperiences to self-care Sundays, the bathroom became a sanctuary for many consumers in need of escape when their lives were so restricted.
Surfing the wave of wellbeing were bath products and prestige body care in particular, with both recording strong growth, and one of the challenges facing brands in this space was how to manage a possible drop once restrictions were lifted.
Global value and growth, 2021
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Companies
- L'Oreal
- Colgate Palmolive
- Johnson and Johnson
- Cult Beauty
- Rituals Cosmetics
- Kantar
- Mintel International Group
- The Body Shop
- Procter and Gamble
- Unilever
- Weleda
- NPD Group
- Pai Skincare
- Macys
- Childs Farm
- NEOM Organics
- Chantecaille
- First Natural Brands
- Tarte Cosmetics
- TULA
- KKW Beauty
- GALLINEE
- Kylie Cosmetics
- Frank Body
- Glossier
- ZitSticka
- Versed Skin
- BURST Oral Care
- Isle of Paradise
- L.A. PACIFIC
- Mini Bloom
- Freshly Cosmetics
